Shefeera continues to grow sales and profit each year by implementing a
business strategy that focuses on innovation, and fulfilling the needs of the
customer in every facet of the business.
Customers are and will continue to be the lifeblood of our business. The consistent customer shopping transaction growth is attributed to our trusted, respected brand, focussed micro marketing, clearly identifying and meeting the specific needs of all our customers in all our markets. With the market for building materials estimated to be around R60 billion rand per annum and still growing, Shefeera expects to grow with this market exponentially in the medium to long term.